Calm.
Curated.
A boutique hotel brand opportunity, taking under-optimized properties and giving them back their sense of place.
A Boutique Hospitality Brand
Calm.
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A boutique hotel brand opportunity, taking under-optimized properties and giving them back their sense of place.
We're identifying the perfect properties, small in scale and full of potential, the ones most people walk past, and repositioning them into elevated boutique destinations. Our first projects center along the Pacific coasts of Costa Rica and Mexico.
This is the launch of OTSO Hotels.
An Invitation to be a part of the brand from the start.
Can a boutique hotel feel both intimate and luxurious?
OTSO exists as an answer to that question. We reposition small-scale, under-optimized properties into premium boutique stays. Spaces that slow people down, and connect guests to their surroundings, and to themselves.
We bring the life back to paradise's forgotten gems.
We acquire underperforming assets in established and emerging tourist destinations, properties that can be revitalized under the OTSO brand. Twenty to forty keys. Real airports and real tourism nearby. Room to grow into wellness, food and beverage, common areas and event space.
A value-add model. Less capital than ground-up development, and a faster path to something guests actually feel.
We create spaces that slow people down.
Minimal. Biophilic. Built for decompression.
Natural materials, soft color, and strong indoor and outdoor connections. We design for the guest's wellbeing first, calm immersive spaces that make people want to stay a little longer.
Good design here is not decoration. It supports better guest experiences, healthier teams, stronger brand recognition, premium pricing, and assets that hold up over time.
The evolution of an OTSO Hotel.
Find emerging markets near high-traffic destinations, within reach of active airports and a real tourism base.
Spot an ownership transition, then acquire an under-performing existing property suited to the OTSO brand, fully capitalized or on favorable terms.
Maximize flow and room count. Redesign around biophilic principles, wellness, food and beverage, and common areas that feel intentional.
Find and grow partnerships with local artisans and operators, so the place feels like where it actually is.
One brand across the portfolio, refreshed on the doorstep, online and on-site, with marketing partnerships built for visibility.
Update service standards, train staff, roll out the brand workflow, and centralize the systems that keep it all consistent.
Deliver a truly effortless guest experience. This is the part people remember.
Find what is working and what isn't. Assess, correct, and do it again on the next asset.
Where the model comes to life.
A grounded model.
We own the land. It anchors the portfolio and provides downside protection.
Centralized systems and standardized playbooks, built from proven hospitality protocols.
Rooms, wellness, food and beverage, and commercial tenancy reduce single-point dependency.
Underperforming assets in emerging markets and proven tourism destinations.
Value-add needs less capital than development, on faster timelines.
Regional hubs capture arrivals, and nearby destinations capture longer trips. Guests move between stays without ever leaving the brand.
Five years, one key at a time.
An experienced team.
Developer, investor and licensed mortgage professional with over $12M in active and completed projects. Twenty-plus years in film and television, bringing a trained eye for design and storytelling to the built environment.
Investor and entrepreneur, 17 years across investing, property management and construction. Over $10M in value-add projects, and a practical hand at turning under-performing properties into profitable ones.
Twenty-plus years in executive hotel leadership. VP of Operations at AUM Hotel Group and Area GM for Marriott and Sheraton. Led a $147M portfolio generating over $28M a year, with teams of 200-plus.
Entrepreneur and award-winning director. Jordan founded and exited two companies to Arlene Dickinson and built original TV programming across Canada and the U.S. An early angel investor in Basecamp, he's invested across hospitality, restaurants and consumer brands. With OTSO he's designing and developing boutique hotels in Costa Rica.
We're inviting a select group to review the ONDA Investment Memorandum. Register your interest and we'll send it when it's ready.
Thank you. We'll be in touch when the memorandum is ready.
Expressions of interest only. No signature required.